You Little Beauty
Instant Kiwi has been part of New Zealand culture since 1989. We all remember the quick thrill of scratching a ticket, and eagerly waiting to see if we’d won a cheeky fiver, or maybe more. Not that you had to wait long. An Instant Kiwi was a great use of spare coins, or something to slip into a birthday card. Good, affordable fun.
Faced with increasing pressure from all kinds of ways to spend a spare few minutes or dollars, we needed a brand platform that celebrated our unique Kiwi-ness and connected us to mainstream Kiwi culture.
‘You Little Beauty’ sums up how we feel when playing, and winning with Instant Kiwi, celebrating, and reigniting one of our most loved Kiwi icons.
TV, OLV, Digital, Social