‘Start Here’ encourages and helps raise the a new generation of Kiwi Olympians by making sport accessible to all. In a heart-warming way, the campaign shows that today’s beginners have every chance of becoming future Kiwi Olympians.
And in doing so, builds an emotional connection to the brand that makes it affordable to start.
To offer them a helping hand, ‘Start Here’ saw The Warehouse donate sports gear to schools in need and sponsor a program at NZ Team Fanzones which featured education on Olympic values, Q&A sessions with Olympians and skills and drills sessions.
TV, OLV, OOH, Press, Digital, Social, In-store, PR, Activation