Design Rebrand



In 2020 TBWA\ helped a young Kiwi cleaning and body care start-up turn a great product into a distinctive and desirable brand.

This involved building a new brand from start to finish – from naming it, to developing an ownable and more premium identity, to full packaging design.

In the process, this helped us to develop an entirely new way of working with clients – from how we collaborate and engage each other, to how the agency is remunerated.


Packaging, Website, In-store, Social, PR, Events, Influencer


The First Move

Inspiring Kiwi women to make the first move.