The First Move
Bumble
Overview
TBWA\ were tasked with the exciting job of launching Bumble’s first ever brand campaign in New Zealand.
TBWA\ was inspired by Bumble’s global mission of empowering women to make the first move.
With an all female creative team and director, TBWA\ created an online film and social content led campaign, that celebrated the benefit of making that move, in a warm and light-hearted way, that Kiwi women connected with.
Channels
OLV, Social
