To tap in to our audience’s desire for discovery and earn fame for the brand, we designed a suite of exclusive experiences.
These were inspired by the best of Japanese culture, cuisine and fashion and culminated in the ultimate ‘Enter Asahi’ experience at Akai Doa, an experiential pop-up restaurant.
PR, Social, OOH, Digital, Experiential
The Pressies 2019
Best Use of Social Media – Silver