The is Warehouse Country
The Warehouse
Overview
When you’ve been part of New Zealand life for almost 50 years, you don’t need to scream and shout about it. Instead, we opted to help The Warehouse gently shine a light on just how much of a part of life they’ve been.
With 84 stores across urban and regional New Zealand, more than 10,000 team members and a decades-long history of supporting families, schools and charities across the country, The Warehouse has become woven into the fabric of Kiwi life.
Look around and you’ll soon notice their distinctive red bags are everywhere. Used for all sorts, literally woven into Kiwi lives. Our new campaign, This is Warehouse Country seeks to reconnect with that legacy while positioning for future growth. It’s about reconnecting New Zealanders with what has always made The Warehouse a champion for everyday New Zealanders. Making desirable products more affordable to make everyone better off.
Channels
TVC, AV, OOH, Bus, Press, Digital, Social


Big Night


Rugby Game
Place to Park


Road Trip
Warm Welcome


Big Decision
Hide and Seek


Just a Bag

