See how turning blue can save you
2degrees
Overview
2degrees introduces a chameleon on a mission to help Kiwis switch
2degrees has launched a new campaign under its long-standing Fighting for Fair platform, reminding Kiwis that better value could be just a switch away.
The campaign introduces an unlikely hero: a determined blue chameleon on a mission to show that turning blue might be the smartest move you make all year.
Led by a 60-second hero film directed by Revolver’s Matt Devine and brought to life with ALT VFX, the story follows the chameleon as she escapes her terrarium and embarks on a living room adventure to deliver one simple message to her frustrated owner: switch.
Channels
AV, BVOD, 3D OOH, OOH, Digital, Social, Rideshare Cars
