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Long White Vodka was the pioneer of the fast-growing category of more premium and grown-up ready-to-drink (RTD) alcohol brands.

TBWA\ were tasked with developing a brand platform for Long White that championed their natural, Kiwi roots and ensured the brand remained front of mind and mouth with New Zealand RTD drinkers tempted by dozens of new competitors.

By celebrating those evocative, uniquely Kiwi and long-lasting memories associated with the brand, our This Is Forever platform launch didn’t just defend our leadership position, but grew it even further.


Strategy, Creative Development, Production, Music Partnership & Negotiation, Social & Digital Strategy, Design, Production


Music Video, TV, OLV, Social, Digital, OOH, Mobile, Events, Radio, In-store

Music video
Mobile promotion