Where Everyone Gets a Barbie
The Warehouse Group
Overview
When a global pink icon meets a local red one.
To celebrate the 65th anniversary of Barbie at the Warehouse, New Zealand’s favourite toy store wanted a campaign fit for the pink icon. So we helped them put together The Best Month Ever. An entire month of exclusive Barbie deals, experiences and instore fun.
Our campaign gave The Warehouse a Barbie-themed makeover. Transforming their brand red to a Barbie pink, adjusting their iconic endline, and even changing their name. Print and OOH teased the month by featuring our tiny talent striking a pose with The Warehouse’s famous red shopping bags. Bringing the bargains to Barbie World… Or was it the other way around?
Channels
OOH, Radio, Retail Screens
