Paws Off! symbol

Southern Cross Pet Insurance


Southern Cross Pet insurance is committed to pets living healthier, longer lives. The Paws Off! symbol is their third campaign tackling issues that make our pets unwell or shorten their lives.

Paws Off! is the world’s first open-source warning symbol alerting humans to ingredients that aren’t safe for sharing. The symbol is free for anybody to use around the world.

Through this campaign we’re asking every food and drink manufacturer to adopt Paws Off! and display it on their packaging so we can dramatically reduce the number of dogs and cats getting seriously ill when it could easily be prevented.

This campaign is all about raising awareness, rallying humans around pets and changing the face of pet food safety forever. So next time pets give you those goo goo eyes, you’ll know what you can and can’t share with them.


OOH, Digital, PR, Social, Radio


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