Taste The Care
Anchor
Overview
To launch a new brand promise that you can ‘Taste the care in every drop’, Anchor have released a series of idents celebrating their long-standing relationship with New Zealand. Each short film takes a little peak into Kiwi homes to re-establish how Anchor has been part of Kiwi life for over 5 generations.
As one of the nation’s oldest and most loved brands Anchor has been part of the fabric of the country since 1886. They’ve been at the centre of family homes up and down the country. At any given moment someone is showing someone they care through offering them a scone, pouring them a tea, or setting them up for the day with a great breakfast. And Anchor is the brand that has been there with them.
That was the idea behind this work, to quietly remind the nation of just how much Anchor is and always has been part of their lives. Not as a starring role. More as a support act to their stories. Allowing us to witness the small, quiet, humble moments where Anchor has always lived.
Channels
TV, VOD, OLV, Social and OOH
