Spare a thought for the Dads

The Warehouse


We identified a great opportunity for The Warehouse to really get behind Dads and everything they do for us.

The role Dads play in modern New Zealand families had shifted a huge amount in a generation and we were seeing Dads take their role as protector and nurturer much more seriously. We used our campaign to celebrate this cultural shift and show all Dads do in a fun, positive light.

From eating the leftover sandwiches, to playing dress up and catching spiders, there is nothing the Dad in our campaign won’t do for his daughters.

It’s an authentic, relatable, and heartwarming depiction of Dad that is resonating strongly with Kiwis.


TV, OLV, OOH, Press, Radio, Digital, Social, In-store


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