2nd Chance Charlie



In the saturated world of sport sponsorship, we helped 2degrees cut through the cliché by developing a TV series that brought their fairness mission to their Super Rugby sponsorship.

Second Chance Charlie followed the fate of five Super Rugby wannabes, who had been dealt an unfair blow in their quest for rugby stardom.

The first season attracted 1.3m viewers over 8 weeks, delivering an increase in brand awareness, 100% increase in awareness of their sponsorship of Super Rugby and a 40% increase in awareness of Fighting for Fair. We didn’t just throw our logo at our sponsorship of rugby – we made the rugby season a more fun and fair experience for all.


Broadcast, TV Show, OOH, Digital, Social, EDM, In Game Advertising, PR


Mr Humfreez

How a nature-powered ram educated New Zealanders about the importance of a healthy home and helped ANZ grow in the competitive home loans market.