Melanoma Font

To demonstrate to New Zealanders that dangerous skin cancers could be hiding in plain sight, we created a typeface designed to teach people to take a second look at spots on their skin.

The typeface was a single full-stop, with seven weights, designed to accurately depict the symptoms of melanoma. We partnered with some of New Zealand’s most loved brands and hid our full-stop within their advertising.

We then revealed this to Kiwis through an integrated PR and advertising campaign under the banner “don’t let your spot turn into a full-stop”, earning mass media coverage for the cause.