Live your Pet Life
Southern Cross Pet Insurance
Overview
Southern Cross is on a mission to prolong the quality time we have with our furry friends. They are with their customers to help their pets live their best pet lives for longer. Something we like to call ‘Living Your Pet Life’.
As the dark nights are closing in, our first mission is to talk road safety for our pets. We did that in two very interesting ways. First we set up outdoor sites that had speed cameras built into them. Traffic driving at dangerous speeds would be served a warning to slow down, accompanied by an image of a local pet from the area who would likely be in danger. Those drivers driving safely would be served a different, thank you message from the same pet.
Channels
OLV, Social, Digital, OOH, Radio
