Melanoma Font

Melanoma New Zealand


To demonstrate to New Zealanders that dangerous skin cancers could be hiding in plain sight, we created a typeface designed to teach people to take a second look at spots on their skin.

The typeface was a single full-stop, with seven weights, designed to accurately depict the symptoms of melanoma. We partnered with some of New Zealand’s most loved brands and hid our full-stop within their advertising.

We then revealed this to Kiwis through an integrated PR and advertising campaign under the banner “don’t let your spot turn into a full-stop”, earning mass media coverage for the cause.


OOH, Digital


Cannes Lions

Non-Profit/Foundation Education and Awareness – Bronze


This is Forever

Building New Zealand’s next iconic alcohol brand by celebrating its role in culture.