To disrupt people’s limited understanding of what 2degrees offered, we needed a bold and unmissable way of landing this message. So we invited back long-time friend of the brand Rhys Darby, for one last (and absolutely bonkers) mission.
This resulted in record levels of broadband awareness and registrations to win a 1 of a kind Rhys Darby internet candle. Mission accomplished.
Channels
TV, OOH, Digital, Social, EDM, PR, Radio, Press
Awards
Axis 2021
Special Build Outdoor – Bronze
Direct Broadcast – Bronze
![axis](https://tbwa.co.nz/wp-content/uploads/2023/11/axis.jpeg)
![Candle Candle](https://tbwa.co.nz/wp-content/uploads/2023/11/bdtj.jpeg)
![2d-broadband-mobile](https://tbwa.co.nz/wp-content/uploads/2023/11/2d-broadband-mobile.jpeg)
![2d-broadband-girl](https://tbwa.co.nz/wp-content/uploads/2023/11/2d-broadband-girl.jpeg)
![2d-broadband 2d-broadband](https://tbwa.co.nz/wp-content/uploads/2023/11/2d-broadband.jpeg)