To disrupt people’s limited understanding of what 2degrees offered, we needed a bold and unmissable way of landing this message. So we invited back long-time friend of the brand Rhys Darby, for one last (and absolutely bonkers) mission.
This resulted in record levels of broadband awareness and registrations to win a 1 of a kind Rhys Darby internet candle. Mission accomplished.
Strategy, Creative Development, Digital, Design, Product Design & Production, Packaging Design, Social & Direct Strategy, Content Production, In-store
TV, OOH, Digital, Social, EDM, PR, Radio, Press
- Special Build Outdoor - Bronze
- Direct Broadcast - Bronze