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Despite 2degrees offering broadband for over six years and investing millions of dollars in telling Kiwis about it, 2 out of 3 Kiwis still didn’t know they offered broadband.

To disrupt people’s limited understanding of what 2degrees offered, we needed a bold and unmissable way of landing this message. So we invited back long-time friend of the brand Rhys Darby, for one last (and absolutely bonkers) mission.

This resulted in record levels of broadband awareness and registrations to win a 1 of a kind Rhys Darby internet candle. Mission accomplished.


Strategy, Creative Development, Digital, Design, Product Design & Production, Packaging Design, Social & Direct Strategy, Content Production, In-store


TV, OOH, Digital, Social, EDM, PR, Radio, Press


Axis 2021

  • Special Build Outdoor - Bronze
  • Direct Broadcast - Bronze
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