Internet Scented Candle

2degrees

Overview

Despite 2degrees offering broadband for over six years and investing millions of dollars in telling Kiwis about it, 2 out of 3 Kiwis still didn’t know they offered broadband.

To disrupt people’s limited understanding of what 2degrees offered, we needed a bold and unmissable way of landing this message. So we invited back long-time friend of the brand Rhys Darby, for one last (and absolutely bonkers) mission.

This resulted in record levels of broadband awareness and registrations to win a 1 of a kind Rhys Darby internet candle. Mission accomplished.