You’ll find it at The Warehouse
The Warehouse Group
Overview
A big launch with a little bit of style, we celebrated revamping The Warehouse with a fun twist on a familiar earworm.
For over forty years, Kiwis have relied on The Warehouse as the place where everybody got a bargain. But with a new line of improved products at the same great prices, we needed to remind New Zealand that they can find almost anything they’re looking for all in one place. A little bit of everything, if you will. Enter Lou Bega’s late 90’s classic banger “Mambo No. 5.” Sung by a Kiwi mum saving the day for her family, the joy of one-stop shopping with the fam is back and better than ever in New Zealand.
The platform came to life with an epic musical journey of one Kiwi family, establishing the re-arrival of The Warehouse as the place to go for all the family’s shopping woes. It’s followed by another Kiwi family, celebrating summer together and acknowledging the number of summer occasions that can be shopped for at The Warehouse. The fun continues into the holidays with a third family’s Christmas story: with relatives on the way and the host’s house in utter shambles, only one-stop shopping can save the day. And that’s only the beginning of the relatable shopping sagas set to the tune of a memorable classic.
The launch marks The Warehouse proudly reclaiming their stake as New Zealand’s biggest retailer, the place where every Kiwi can get a bargain on anything they need.
Channels
TV, OLV, Radio, Digital, Social, OOH, Shopper
