Skip to main content
Work
Live Life in the Green

Live Life in the Green

Vitaco – Healtheries

Overview

Pushing against common category conventions that use illness to promote wellness, Healtheries new campaign and platform encourages consumers to be kind to themselves each day and take a more positive, optimistic view on their health and wellbeing.

The platform comes to life with an animated world created to bring joy to the world of supplements and stands out from the competition.

More than just a fresh new brand platform, Live Life in the Green is an optimistic and positive mindset Healtheries wants their consumers to apply to their health.

Channels

TV, OLV, Digital, Social, OOH, Shopper

Awards

Effie Awards Aotearoa 2025

Brand Revitalisation – Silver

Collision Awards 2025

Craft: Best 2D Animation – Gold
General Pharmaceutical – Silver

Next

Where Everyone Gets a Barbie

When a global pink icon meets a local red one.

Go
Go
Services
Backslash Edges
Diversity
Download the edges report
Download
Go
Intelligence
Pause
Play
Read more