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Asahi is an authentic Japanese beer that’s popular with more curious and worldly Kiwis.

To tap in to our audience’s desire for discovery and earn fame for the brand, we designed a suite of exclusive experiences.

These were inspired by the best of Japanese culture, cuisine and fashion and culminated in the ultimate ‘Enter Asahi’ experience at Akai Doa, an experiential pop-up restaurant.


Strategy, Creative Development, Experiences, Design, PR, Events


PR, Social, OOH, Digital, Experiential


The Pressies 2019

  • Best Use of Social Media - Silver
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