Asahi is an authentic Japanese beer that’s popular with more curious and worldly Kiwis.
To tap in to our audience’s desire for discovery and earn fame for the brand, we designed a suite of exclusive experiences.
These were inspired by the best of Japanese culture, cuisine and fashion and culminated in the ultimate ‘Enter Asahi’ experience at Akai Doa, an experiential pop-up restaurant.
To tap in to our audience’s desire for discovery and earn fame for the brand, we designed a suite of exclusive experiences.
These were inspired by the best of Japanese culture, cuisine and fashion and culminated in the ultimate ‘Enter Asahi’ experience at Akai Doa, an experiential pop-up restaurant.
Services
Strategy, Creative Development, Experiences, Design, PR, Events
Channels
PR, Social, OOH, Digital, Experiential
Awards
The Pressies 2019
- Best Use of Social Media - Silver
