To raise awareness of the problem and promote the Dreams creator platform available on Sony PlayStation, we partnered with Sustainable Coastlines and created an entirely new game: Pick Up Quick!
Pick Up Quick! saw real coastlines created in the PlayStation Dreams platform and then populated with litter using data from real life beach clean-ups.
Players had to race against the clock to pick up as much trash as they could, before comparing what they collected to what was found in a real-life clean up.
PR, Social, Content Creation