Work
Zero Lacto

Zero Lacto

Anchor

TBWA\ New Zealand

AV productionCampaign Development & DeliveryCreativeCreative DevelopmentCreative executionCreative IdeaCreative StrategyPrint productionProductionSocialStrategyStudio artworkingTVC production
Overview

Anchor’s Zero Lacto is lactose free, which means zero worries! Welcome back to dairy, New Zealand.

Anchor has been making sure Kiwis can enjoy delicious dairy products for nearly 140 years. And more recently, that has included the lactose intolerant. Enter Zero Lacto, the hero of the Anchor Dairy Reunions series, featuring real New Zealanders enjoying real dairy once again.

The series features five real people, filmed enjoying Anchor Zero Lacto in five different recipes across several AV pieces, as well as OOH, digital and social. From a sweet old lady getting her first milk moustache in over 60 years to a recently scorned cheese-lover getting back together with cheese toasties again, this simple but charming format captures the joy dairy brings while spreading the word about Zero Lacto with big smiles and laughs.

Channels

TV
OLV
OOH
Digital
Social

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