A taste of home
Anchor
Overview
Anchor has a been a part of Kiwi homes for over 130 years, making it one of the most well-known and well-loved brands in the country.
But after a long time out of market, and in a market where the role of dairy was under more pressure, we needed a platform idea that re-established the emotional ties Kiwis had with the brand and do so in a way that didn’t just celebrate our historic role but pointed us towards the future.
‘A taste of home’ is a platform designed to drive innovation, communication, as well as tie together existing community and sustainability initiatives, and inspire new ones.
It’s had an instant impact with food-loving New Zealanders.
Channels
TV, OLV, OOH, Digital, Social
