This is living
Fletcher Living
Overview
A quarter acre section has always been the Kiwi dream. We challenged Kiwis to think bigger. ‘This is Living’ – the new brand platform for Fletcher Living puts the focus firmly on communities. In a country obsessed with housing, we started a conversation about living.
An integrated campaign features a diverse range of Kiwis living in master planned neighbourhoods created by Fletcher Living.
The launch film celebrates living in all its beauty, richness and variety. The film – supported by outdoor, print, social and digital assets all give Kiwi home buyers a chance to discover Fletcher Living neighbourhoods in person and online.
Beyond customer comms, a fully integrated internal launch for ‘This is Living’ has helped Fletcher Living align and inspire staff with their brand platform.
Channels
TV, OLV, Digital, Social, OOH, Branch, EDM, PR
