World Milk Day 2025

To celebrate World Milk Day on the 1st June, and a stellar inaugural season as front-of-shirt sponsor for Auckland FC, we unveiled The Art of Real Milk – a visual campaign and limited-edition art series that pays tribute to the unsung sporting power of real milk. 
 
At the heart of the campaign was taking the sponsorship beyond the shirt to show that it has been critical fuel for a winning first season, fuelling players from the inside out. From recovery to energy to hydration, real milk plays a vital role in the performance and wellbeing of athletes and everyday Kiwis.
 
The visual treatment disrupts traditional FMCG execution and was created in collaboration with globally renowned artist Noma Bar. The campaign features a powerful series of minimalist artworks that blend the familiar Anchor milk glass symbol with visual motifs of football, celebrating strength, movement, and moments from AFC’s debut season.

The campaign was led by striking OOH and 53 limited edition numbered prints, reflecting the 53 points the team scored to win the A-League’s Premiers Plate. Three signed prints were available to fans via social giveaway with a small signed number also gifted to the club.

OOH and Social