We Do How



ANZ is on a mission to help all New Zealanders achieve a greater sense of financial wellbeing. We created an all-of-bank brand platform to connect with Kiwis, and to inspire and organise a range of initiatives that delivered against this mission.

Kiwis told us they didn’t want or need banks to tell them to ‘dream big’ – they simply wanted more practical help to get there themselves.

We Do How is an advertising platform, a service philosophy and an internal mantra. Only a couple of months in, we are far exceeding any previously tracked advertising norms.


TV, OLV, Digital, Social, OOH, Branch, EDM, PR


Real Mode

How we helped 2degrees get people to switch off their phones for a bit and switch onto each other.