We Do How
ANZ
Overview
ANZ is on a mission to help all New Zealanders achieve a greater sense of financial wellbeing. We created an all-of-bank brand platform to connect with Kiwis, and to inspire and organise a range of initiatives that delivered against this mission.
Kiwis told us they didn’t want or need banks to tell them to ‘dream big’ – they simply wanted more practical help to get there themselves.
We Do How is an advertising platform, a service philosophy and an internal mantra. Only a couple of months in, we are far exceeding any previously tracked advertising norms.
Channels
TV, OLV, Digital, Social, OOH, Branch, EDM, PR
