We Do How

ANZ

Overview

ANZ is on a mission to help all New Zealanders achieve a greater sense of financial wellbeing. We created an all-of-bank brand platform to connect with Kiwis, and to inspire and organise a range of initiatives that delivered against this mission.

Kiwis told us they didn’t want or need banks to tell them to ‘dream big’ – they simply wanted more practical help to get there themselves.

We Do How is an advertising platform, a service philosophy and an internal mantra. Only a couple of months in, we are far exceeding any previously tracked advertising norms.