100% Pure New Zealand
Tourism New Zealand
Overview
It’s not every day you get to represent your country on the world stage so we are incredibly proud to have worked with Tourism New Zealand on their latest global tourism campaign.
The work puts the iconic 100% Pure New Zealand brand front and centre, inviting manuhiri (visitors) to find their 100%. It’s a call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations.
The idea of ‘Find your 100%’ recognises that everyone’s version of fulfilment is different – from reconnecting with nature, chasing adventure, or embracing culture. New Zealand has it all.
The work is brought to life with rich, cinematic storytelling and sound design crafted to pull you right into the experience – so it doesn’t just look like New Zealand, it feels like being here.
Channels
AV
BVOD
OOH
Digital
Social
