Scammers Bloom
ANZ
Overview
A flip on the traditional Valentine’s Day rose to remind people that things aren’t always as they seem when it comes to love.
Romance scams are a serious and often under-reported issue in NZ – with banks reporting an overall loss of $194.2 million due to romance and relationship scams and fraud in the past year alone.
To raise awareness and educate people on what to look out for, this Valentine’s Day we flipped tradition on its head with Scammers Bloom – a unique rose, specially created to raise awareness about romance scams. The long-stemmed roses – usually the ultimate symbol of love – looked beautiful, but as people got closer they realised they smelt fishy.
Available for one day only at Love Stinks, a pop-up flower shop in Auckland, unsuspecting visitors came for the roses, only to discover the unpleasant scent – a symbolic warning that things aren’t always as they seem. Accompanied by cleverly crafted Valentine’s Day cards with cheeky metaphors like, “You’re a perfect catch,” the pop-up sparked smiles, raised eyebrows and encouraged conversation. Scam prevention tips were offered inside the card and the activation encouraged Kiwis to talk openly about the red flags of romance scams.
Channels
Activation
OOH
Social
PR
AV
