Carl’s Jr. We don’t do subtle
Restaurant Brands
Overview
Carl’s Jr. does burgers with onion rings on ‘em, sauce with bourbon in it, and fries covered in gooey cheese and bacon. They don’t do subtle.
Carl’s Jr. has the boldest flavours in burgers, so they needed a spokesperson to match. Enter CJ – a tried and true Kiwi bloke influenced by only the cool parts of Western culture. Decked out in a yellow leather nudie suit with rhinestones and stars, CJ is as unsubtle as the food itself from Carl’s Jr.
Launch with several AV pieces as well as OOH marks the official arrival of the true Carl’s Jr. attitude in New Zealand. With 18 locations around the North and South Islands, their new mascot CJ will be preaching the good word to all Kiwis across Aotearoa. Real burgers are here! There’s no mistaking the message. We’re not being subtle.
Channels
AV, OLV, Social, OOH
