Rail Story
Auckland Transport
Overview
Showing Aucklanders how the transformed rail system was going to transform how they see their city.
Auckland Transport was working on a project the like of which, Auckland had never seen. A complete rehaul and transformation of the city’s rail system. The problem? It was still at least 2 years from being completed.
So we needed to get Aucklanders excited about how this project would transform their city and how they get around it.
We captured Auckland like no one had ever seen it, using unexpected angles to give people a glimpse into an international, hyper-connected city of the future. Their city. Tāmaki Makaurau. 100% road cone free.
Channels
Social, LFOOH
