Mr Humfreez

However if people didn’t understand the problem, this generous commitment went unnoticed, unappreciated, and unused.

TBWA\ designed and created Mr. Humfreez to disrupt the apathy towards this problem and educate Kiwis about what a healthy home looks like. This led to a significant and immediate uplift in product interest and brand consideration, and a return on investment that far exceeded that of previous home loan advertising.

Product, TV, OLV, AV, Digital, Social, Website, OOH, Responsive OOH, Branch, EDM, PR, Schools Programme

Direct Innovation – Yellow Pencil
Direct Mail – Wood Pencil
Product Design Promotional – Wood Pencil

Product Design Non Tech – Gold
For Good – Silver
Brand Experience and Activation – Silver
Direct Physical – Bronze

Most Effective Integrated Campaign – Gold
Best Strategic Thinking – Silver
Consumer Services – Bronze
Most Effective Client of the Year | ANZ Bank

Public Good – Silver
Value of Design – Bronze

Best Marketing Campaign – Gold

Industry Development and Creativity – Highly Commended

Direct – Gold
Design – Environmental Social Impact – Bronze
Brand Experience and Activation – Bronze
Healthcare – Brand Led Education and Awareness – Bronze

Brand Innovation – Brand Engagement – Gold
Creativity for Good – Product Design – Gold
Product Design – Product Innovation – Gold
Direct – Direct Innovation – Silver
Product Design – Sustainable – Silver
Direct – Direct Response Integrated Campaigns- Bronze

Radical New Strategy – Gold
Innovation – Gold
Direct Mail – Silver
Integrated – Silver