ANZ HOWTWO Small Business Support Programme
ANZ
Overview
A programme designed to help small businesses succeed beyond year two.
With nearly two thirds of small businesses not making it past their first two years, we needed to develop a new HOW that could actively help ANZ business customers.
The HOWTWO Small Business Support Programme provides a suite of support; including no monthly account fee on business current accounts for two years, a check-in with a business banking specialist and access to in-depth data powered by Dot Loves Data to help make decision making easier.
We used the well-loved Sharma family to promote the programme by celebrating the success of Claire’s dressmaking and design business.
Channels
TV, OLV, OOH, Press, Social, Radio, Digital
