Fraud Reflections
ANZ
Overview
Educating Kiwis about the dark side of shopping deals.
Black Friday is one of the biggest online shopping events here and globally, which also makes it one of the biggest targets for fraudsters. But with ANZ’s Dynamic Security Code, the fraudster Black Friday party is over.
To help Kiwis stay vigilant during the festive sales, we created a campaign highlighting the shared excitement of Black Friday, Cyber Monday and Boxing Day for both shoppers and fraudsters.
Brought to life through radio and print, we illustrate how both sides mirror each other’s anticipation for the sales, and how ANZ’s Dynamic Security Code offers a crucial line of defense against rising online fraud.
Channels
Radio, Print
