In 2019 TBWA\ launched Fighting For Fair. An all-of-business platform idea that drove everything from advertising and retail offers to PR, internal culture and community initiatives.
Our Fighting For Fair platform led to best-ever advertising and brand tracking results, it drove record growth across mobile, broadband and business and it helped 2degrees record its biggest year of profit in its ten year history.
Strategy, Creative Development, Production, Editing & Animation, Internal Launch, Experiences, Product, Design, Social & Digital Strategy
TV, OOH, Digital, Social, EDM, PR, Press
- Consumer Services - Gold
- Most Effective Integrated Campaign - Silver
- Best Strategic Thinking - Bronze