The Biggest Needle
TBWA
Overview
Turning the Southern hemisphere’s tallest structure into an icon of vaccination.
In conjunction with NZME, Sky Tower, The Warehouse Group, and 2degrees, we celebrated NZ reaching 80% fully vaccinated against Covid-19 in a huge way.
Syringe-shaped NZ icons don’t come any bigger than the Sky Tower. We utilised its form to give a shout out to all the good buggers who’d had their jabs.
While we were there, we also took the opportunity to encourage those yet to be vaccinated to get their shots.
All of this organised during lockdown.
Channels
OOH, PR
