Baby Bonuses
2degrees
Overview
In 2022, two of the country’s fairest telcos joined forces to create the next generation of 2degrees. To mark the occasion, we gave every Kiwi baby born on the day 2degrees and Vocus merged a share of two-hundred and twenty-thousand dollars in bonuses to help pay for things when they grow up. Guess the twos aren’t so terrible after all.
Launched by adorable babies in custom-made business suits to represent the future of New Zealand, the campaign aimed to give Kiwi families a head start in creating their own fairer future, which aligns perfectly with the ‘Fighting For Fair’ brand purpose we established with 2degrees back in 2009.
Channels
AV, PR, Social, Digital, Promotion
