The Noel Leeming character was created as the embodiment of the brand. He’s helpful, knowledgeable, Kiwi as can be, and always has a smile on his face.
The campaign has had an immediate impact on brand perception and awareness of its values, with significant increases across every metric, including a 31% rise for ‘in line with Kiwi values’ and a 74% rise for ‘supports its local community’
Strategy, Creative development, Account co-ordination, TVC production, OOH production, Retouching
TVC, OLV, OOH, Special build OOH, Social, In-store comms, In-store activation