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Who doesn’t love a Dad Joke? To celebrate Father’s Day for The Warehouse, TBWA\MAKE concepted and partnered with Warner Bros. International Television Production NZ to develop a TV series called ‘Last Dad Standing’.

The six-part series aired on TVNZ, and saw Kiwi Dads battle one another in a showdown of the most cringe-worthy, pun-filled Dad jokes to win prizes and money for charity.

Last Dad Standing was integrated into The Warehouse’s ‘Total Dadness’ Father’s Day campaign and helped increase market share in a difficult year.


Strategy, Show Creation, Show Delivery & Production, Store Activation, Campaign Development & Delivery


TV Show, TV, OOH, Digital, Social, In-store

Last Dad Standing opening titles
Last Dad Standing contestants