TBWA New Zealand Home
ANZ Mr Humfreez Listing Image Desktop 2880x1620


Effie 2020
Best Awards
Spikes Asia
In 2018 ANZ made a significant commitment in helping to solve one of New Zealand’s most serious and overlooked societal problems – the health of our homes. Through a $100 million commitment to interest-free lending, Healthy Homes offered home loan top-ups for heating and insulation, to all ANZ customers.

However if people didn’t understand the problem, this generous commitment went unnoticed, unappreciated, and unused.

TBWA\ designed and created Mr. Humfreez to disrupt the apathy towards this problem and educate Kiwis about what a healthy home looks like. This led to a significant and immediate uplift in product interest and brand consideration, and a return on investment that far exceeded that of previous home loan advertising.


Product Design, Strategy, Creative Development, Production, Direct, PR, Experience Design, Design, Packaging, Social


Product, TV, OLV, AV, Digital, Social, Website, OOH, Responsive OOH, Branch, EDM, PR, Schools Programme


D&AD 2020

  • Direct Innovation - Yellow Pencil
  • Direct Mail - Wood Pencil
  • Product Design Promotional - Wood Pencil

Axis 2020

  • Product Design Non Tech - Gold
  • For Good - Silver
  • Brand Experience and Activation - Silver
  • Direct Physical - Bronze

NZ Effies 2020

  • Most Effective Integrated Campaign - Gold
  • Best Strategic Thinking - Silver
  • Consumer Services - Bronze
  • Most Effective Client of the Year | ANZ Bank

Best Design Awards 2020

  • Public Good - Silver
  • Value of Design - Bronze

NZ Banking Innovations Awards 2020

  • Best Marketing Campaign - Gold

Pride In Print Awards 2020

  • Industry Development and Creativity - Highly Commended

Spikes Asia 2021

  • Direct - Gold
  • Design - Environmental Social Impact - Bronze
  • Brand Experience and Activation - Bronze
  • Healthcare - Brand Led Education and Awareness - Bronze

Award Awards 2020

  • Brand Innovation - Brand Engagement - Gold
  • Creativity for Good - Product Design - Gold
  • Product Design - Product Innovation - Gold
  • Direct - Direct Innovation - Silver
  • Product Design - Sustainable - Silver
  • Direct - Direct Response Integrated Campaigns- Bronze

Caples 2021

  • Radical New Strategy - Gold
  • Innovation - Gold
  • Direct Mail - Silver
  • Integrated - Silver
Product design
Fan mail
Students testing out Mr Humfreeze.
Mr Humfreeze prototype