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ANZ is on a mission to help all New Zealanders achieve a greater sense of financial wellbeing. We created an all-of-bank brand platform to connect with Kiwis, and to inspire and organise a range of initiatives that delivered against this mission.

Kiwis told us they didn’t want or need banks to tell them to ‘dream big’ – they simply wanted more practical help to get there themselves.

We Do How is an advertising platform, a service philosophy and an internal mantra. Only a couple of months in, we are far exceeding any previously tracked advertising norms.


Strategy, Research, All-of-Bank Launch, Creative Development, Production, Experiences, Design, PR, Social


TV, OLV, Digital, Social, OOH, Branch, EDM, PR

In Branch posters
We Do How cards used by ANZ
OOH Billboard