Woodstock Easy Roller

TBWA has created a campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a refreshing twist on traditional bourbon. The campaign showcases the two new Woodstock Easy Roller flavours, Bourbon & Ginger Beer and Bourbon & Crisp Apple with a refreshing twist on the iconic track ‘The Lion Sleeps Tonight’ (Wimoweh).