Linking the entire Australia and New Zealand LGBTIQ community together over a human right.
ANZ have proudly been sponsors of the LGBTIQ community for many years on both sides of the Tasman. For 2017 they wanted a message that genuinely drove support, change and empowerment.
Listening to the real battles the community face daily was crucial, from that #HoldTight was born, an emotive, public call-to-action to not let go of your loved one’s hand in times of feeling uncertain.
Launched with an online film, the message sparked a local and global flood of support over a human rights issue many we’re unaware of. It grew into a month long PR and socially led campaign that has grown into daily narrative and continues to attract support.
#Holdtight Case Study
#Holdtight at the Big Gay Out
#Holdtight at Pride