ANZ promotes its goMoney Wallet offering in latest campaign via TBWA Auckland


ANZ has launched a new campaign via TBWA Auckland, to promote goMoney Wallet, the service that enables customers to make contactless payments with a tap of a compatible Android smartphone.

The campaign features Seven Days regulars Ben Hurley and Steve Wrigley, commentating on an everyday scene that culminates in the use of the new technology.

Says Matthew Pickering, head of retail and business marketing at ANZ: “Smartphones can do more and more clever things that make life easier these days. The campaign simply highlights how quick and easy it is for ANZ customers to now pay with their phone too.”

Says Julian Andrews, creative director at TBWA: “goMoney Wallet is one of those great pieces of technology that helps everyday life run that little bit more smoothly. The work simply dramatises this, with Ben & Steve there to add a modicum of levity.”

Says Liz Maguire, head of digital and transformation at ANZ: “ANZ is leading the move to mobile payments with the launch of goMoney Wallet.

“This is the first mobile payment app built by a bank in New Zealand, and the first Host Card Emulation (HCE) mobile payment solution in New Zealand.”

goMoney Wallet sits within ANZ’s trusted mobile banking app, ANZ goMoney, removing the need for a separate app or SIM card upgrade.

Similar to other contactless payment options, payments can be made with a PIN only required for transactions over $80.

ANZ goMoney Wallet features the most advanced encryption technology to protect customers’ financial information.

goMoney wallet is available to use for ANZ goMoney customers with a compatible Android phone.