News

Holdtight

ANZ ASKS US TO #HOLDTIGHT

February 2017

As the LGBTIQ community on both sides of the Tasman get ready to celebrate love at the Auckland Pride Festival and the Sydney Gay and Lesbian Mardi Gras (SGLMG), the majority still struggle with the smallest acts of public affection.

Catherine Harris

Catherine Harris appointed as Managing Director TBWA\Auckland

December 2016

Catherine Harris has joined TBWA\Auckland as Managing Director, after a move from Managing Partner of Transformation at Saatchi & Saatchi Sydney, where she has led the acquisition and ongoing integration of Customer Experience agency Mercer Bell, as well as heading up the Mondelēz, H&R Block and Optical businesses.

ILNZ Logo

TBWA\AUCKLAND WINS INDEPENDENT LIQUOR BUSINESS

July 2016

TBWA is raising a glass to their newest client partnership with Independent Liquor. TBWA will be working across Independent’s full portfolio of brands including Asahi, Boundary Road Brewery, Carlsberg, Kingfisher, Estrella Damm, Long White, Vodka Cruiser, Woodstock and Somersby.

Bowel Cancer

TBWA’s Tim Huse talks corporate social responsibility and advertising’s role in doing good

June 2016

Bowel Cancer New Zealand ran its high profile Art Chairs campaign through TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with TBWA creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.

TBWA get ANZ Ponsonby dressed up for Pride

February 2016

This year’s ANZ Pride campaign has reached epic proportions with the Ponsonby, Auckland, branch transformed into a gigantic art installation to celebrate the Auckland Pride Festival.

ANZ Partners With Parris Goebel To Give One Tertiary Student The Gift of a Lifetime

February 2016

ANZ have launched their new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of Parris Goebel and TBWA.

ANZ promotes its goMoney Wallet offering in latest campaign via TBWA Auckland

February 2016

ANZ has launched a new campaign via TBWA Auckland, to promote goMoney Wallet, the service that enables customers to make contactless payments with a tap of a compatible Android smartphone.

Kenwood’s Cookie Extreme – Warning: You’ll want a cookie after this

November 2015

Last weekend saw TBWA’s Eleven transport guests to cookie heaven with the Kenwood Cookie Extreme at this year’s Taste of Auckland with Moustache Milk and Cookie Bar.

Marathon runners watch RWC final thanks to Les Mills and TBWA’s ELEVEN

November 2015

Running a marathon is hard enough, let alone while everyone else is watching the final of our biggest sporting event. So Les Mills and TBWA’s public relations arm, Eleven helped rectify the scheduling clash by streaming the final LIVE from devices attached to the backs of runners.

TBWA takes home a Purple Pin at this year’s Best Awards

October 2015

TBWA was awarded the Purple Pin in the Ngā Aho category at the Annual Best Awards for their work on the new brand identity for Tourism New Zealand. The Purple Pin is awarded to the very best project in each discipline, for work that raises the bar of New Zealand design.

Fashion and Food Collide with Kenwood’s ‘Sweet Couture’ Installation, produced by TBWA’s Eleven

September 2015

Kenwood has collaborated with three of New Zealand’s top fashion designers, Trelise Cooper, Andrea Moore and twenty-seven names to bring edible couture to life – the delectable results are on display in the Smith & Caughey’s Queen Street window.

Braun team up with Andrea Moore at NZFW 2015

August 2015

Braun presented the Andrea Moore A/W16 show at New Zealand Fashion Week 2015. Eleven leveraged the brand alignment through co-branded media kits, EDMs and giveaways, In-show branding and Post show branding with a potential reach of 44,000 people.

TBWA create ‘NAVARA SAYS’ game for launch of the Nissan NP300

June 2015

This year saw Nissan launch its latest addition to the Navara range, the NP300, a once in a decade event.

TBWA joins forces with Starseed to launch new-look ELEVEN

June 2015

TBWA is expanding its services by restructuring its existing PR division with the integration of the Starseed agency.

ANZ Unveils New Global Brand Campaign

May 2015

ANZ has unveiled a new global brand campaign showcasing three standout New Zealanders doing extraordinary things on the world stage.

TBWA Celebrates Auckland Airport Win

April 2015

TBWA Auckland was today able to confirm that, following an extensive competitive pitch which began in late 2014, the agency has been appointed lead advertising and brand partner for Auckland International Airport (AIA) along with its media partner Spark Phd.

TBWA Bolsters Integrated Offering

April 2015

One of advertising’s key players in retail and shopper marketing, Robyn Budd, has returned home after 20 years abroad to take on the role of Business Director with TBWA Auckland.

Uber transports guests back in time to launch The Order: 1886™ on PlayStation®4

February 2015

To celebrate the launch of The Order: 1886, PlayStation has teamed up with Uber, the popular technology company, and will pick up people with a horse-drawn carriage, themed straight out of the game.

TBWA & ANZ launch GAYTMs

February 2015

Covered in thousands of rhinestones and featuring vibrant colours, ANZ has transformed four of its most prominent ATMs into ‘GAYTMS’ in support of diversity and inclusion.